This campaign highlights the everyday moments where life goes right—but your phone doesn’t. From making it onto the train just in time while your phone gets stolen, to dropping cash at the bar and then your phone right after, we focused on the real, chaotic situations that leave people wishing they’d protected their most essential device.

AKKO offers simple, affordable phone insurance for exactly these moments, the unexpected slips, losses, cracks, and catastrophes that happen when you’re just trying to live your life. This campaign shows how AKKO steps in when your luck runs out, covering the mishaps you can’t predict.